Hello, for many a prolonged goal within the game is to reach into the top 12, this may be in level or through PVP. While this is at the moment merely an indicator as to your ability ie stats.
As the an individual who is able to reach those levels in the ranking I find the experience rather meaningless and empty as there is now actual reward for working and earning your way to the pinnacle of the game. I myself once gave up 1st as dealing with messages was a nuisance.
Your reward for being the best?
No motivation, no rewards, no reason to continue trying to be in the top rankings, this causes players to leave the game.
Perhaps offering some physical in game reward could inspire persons in game to actually care about the ranking list rather than merely using it for PVP.
Perhaps a stat boost working from top to bottom or increased ability to earn coins, anything would be better than nothing, as of the moment that is what the ranking list is. A meaningless list of users with no function.
No doubt offering such a incentive would increase the number of persons using donuts on PVP refills and using more energy which most commonly requires boosters, this would increase the income of the game allowing more improvements to the game to be made.